Revelry Labs

Unleashing Human Potential with Technology

Why Startup Studios Need To Focus On The Importance Of Community Building

“Entrepreneurs and studios must understand the importance of community in company building. As I’ve been writing this article, I’ve been thinking about Greg Isenberg, Co-founder and CEO of Late Checkout, an agency, fund, and product studio focused on internet communities and community-based products. I want to start by sharing this quote from him:

“Community is the new marketing. You don’t build a community to ‘promote your product.’ You build a community, so you don’t HAVE to promote your product. Point: Community is the great growth unlock.”

In this post, I’ll be covering the importance of community, how to attract, engage and maintain it, examples of community building; and traits, characteristics and superpowers that build community…”

Read the rest of this post on Startup Studio Insider. >>