“Entrepreneurs and studios must understand the importance of community in company building. As I’ve been writing this article, I’ve been thinking about Greg Isenberg, Co-founder and CEO of Late Checkout, an agency, fund, and product studio focused on internet communities and community-based products. I want to start by sharing this quote from him:
“Community is the new marketing. You don’t build a community to ‘promote your product.’ You build a community, so you don’t HAVE to promote your product. Point: Community is the great growth unlock.”
In this post, I’ll be covering the importance of community, how to attract, engage and maintain it, examples of community building; and traits, characteristics and superpowers that build community…”
We're building an AI-powered Product Operations Cloud, leveraging AI in almost every aspect of the software delivery lifecycle. Want to test drive it with us? Join the ProdOps party at ProdOps.ai.